Business Support | Nashville Public Radio

Business Support

Position your company or organization in an environment of quality public and cultural affairs, NPR news and information programming and classical music not found anywhere else in Middle Tennessee.

View Our Directory of Underwriters

Contact Business Support:
For more information on marketing your business, service, or product as a business supporter of Nashville Public Radio, please contact one of our corporate representatives:

Manager of Corporate Support
Laura Landress
(615) 760-2015

Corporate Support Representative
Esther Bailey-Bass
(615) 760-2017

Corporate Support Representative
Kyle Bradley
(615) 760-2019

Corporate Support Representative
Paige Hendrickson
(615) 760-2018

Corporate Support Representative
Gary Ward
(615) 760-2016

Why Choose Nashville Public Radio
What's unique about marketing with us?

  • Underwriting on Nashville Public Radio establishes top-of-mind awareness with the region's most desired demographic - one richly populated with affluent, educated consumers, business owners, decision-makers and community leaders.
  • You can reach over 220,000 different listeners each week who on the average listen for 3 hours each!
  • Enjoy a clutter free environment, less and shorter messages per hour than commercial radio, equals more impact and a greater return on your investment.
  • Your business or organization will enjoy the "Halo Effect" created by associating your organization with NPR news, talk shows, classical music and other distinguished underwriters. You're in good company!
  • One out of five public radio listeners reported they purchased products or services from an organization because it was a public radio supporter.
  • Your message will be heard by a receptive and responsive audience who are loyal public radio listeners which truly appreciate your business support.
  • Nashville Public Radio is a local, vital and trusted community service. Give back to your community through supporting non-profit Public Radio.

Listener Demographics
Who's listening to Nashville Public Radio?

  • 55% male and 45% female
  • 51% are between the ages of 25-54
  • 11% are Black, Hispanic, Asian or other
  • 48% have a college degree
  • 24% have a household income of $100,000+
  • 33% have children under 18
  • 77% own a home
  • 33% are in professional, managerial, or corporate executive occupations
  • 58% are investors with CD's, IRA's and 401K's
  • 63% use wireless/cell phone to access internet
  • 76% dine out once a month in a sit-down restaurant
  • 22% attended the opera, symphony or theater in the last 12 months Source: Arbitron's Qualitap 2013

Copy Guidelines for Public Radio
What language can I use in underwriting announcements?

Your support of public radio probably results from the desire to be affiliated with the high standards of WPLN and NPR. WPLN will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio. Underwriting announcements are intended to identify the sponsor, their products and services and their contact information.

Public Radio Can:

  • Establish organization's name and location
  • Describe your main products or services
  • Include a telephone number, website, Facebook page, or Twitter address
  • Mention a well established, recognizable corporate slogan in use for at least six months
  • Make value-neutral statements about your product or service
  • Broadcast how long you have been in business, if you wish
  • State that you support WPLN or one of the programs it airs

The FCC Asks Public Radio to Avoid:

  • The use of comparative, qualitative or suggestive language
  • Addressing the usefulness, convenience or advantages of the product or service
  • The mention of prices, interest rates, or indications of savings associated with products or services
  • Any use of the first or second person
  • Employing inducements to buy, sell, rent, lease, borrow or loan
  • Any calls to action
  • The advocation of any matter of public interest

‚ÄčWPLN and our listeners are most appreciative of your consideration. All messages are reviewed on a case-by-case basis.